Live in the field — ~14,000 visits a day
Your market, made visible.
Illusion Labs scores every store, tracks every visit and watches every competitor. 35+ clients, 120,000+ outlets and one command center — running across Iraq today.
GPS & timestamp-verified visits — no fake field data, ever.
iCommand — Erbil, today
LiveStores0
Visits today0
Visited in range26/148
iForecast · Priority stores — next 7 days
▲ Full forecast99
NJF-019 — Najaf Family Store
Najaf · No visit in 9 days · Low OSA (58%)
86
KRB-033 — Karbala Mart
Karbala · No visit in 6 days
72
MOS-044 — Mosul Souq Grocery
Mosul · Low OSA (64%) · OSA trending down
OSA by city
▲ +4.2Store #A-114 — promo verified
Route 12 — 12/14 visits completed
Freezer F-208 — temp above threshold
Sample data. Your deployment shows your numbers — open the live demo below. · This mirrors the live portal home — see it yourself: Open HQ
0
active clients — FMCG, CPG, pharma, beverage, agri & distribution
0
outlets under management
0
field visits processed
0
daily active field users
0
minutes — guided store visit
The market map
What the industry buys — what we ship.
Eight capabilities global CPG leaders pay top vendors for. We run them today, at a fraction of the cost — measured against world-class benchmarks (OSA 98%+, promo windows 85–90%).
Industry priority
What it means
Our module
Status
Store-level execution scoring
One score per store, every visit: OSA, share-of-shelf, assortment, price & promo compliance. Worst stores surface first.
One score per store, every visit: OSA, share-of-shelf, assortment, price & promo compliance. Worst stores surface first.
iCommand →You get: SEI store ranking, worst-store action lists, trend alerts.
LIVE
Field force automation
Guided field workflows with GPS & photo proof. Visits are distance-checked: every log carries GPS and a timestamp, and check-ins outside the store radius are rejected. Role-based accounts let supervisors assign guided tasks to every rep, sampler and promoter.
Guided field workflows with GPS & photo proof. Visits are distance-checked: every log carries GPS and a timestamp, and check-ins outside the store radius are rejected. Role-based accounts let supervisors assign guided tasks to every rep, sampler and promoter.
iField →You get: clean data at source, per-user productivity, fraud-proof visits.
LIVE
Route & coverage intelligence
Store universe scoring, coverage-gap analysis, visit cadence and per-store footfall scoring.
Store universe scoring, coverage-gap analysis, visit cadence and per-store footfall scoring.
iRoute →You get: right store, right frequency — no gut-feel routing.
LIVE
Competitor benchmarking
Rival facings and shelf placement by category — with a store-support gap judgment and threat watchlist.
Rival facings and shelf placement by category — with a store-support gap judgment and threat watchlist.
iBench →You get: early warnings and per-store response queues.
LIVE
Cold-chain & asset monitoring
Every unit in the market: ownership, uptime, space utilization, branding condition. The assets you pay for, visible.
Every unit in the market: ownership, uptime, space utilization, branding condition. The assets you pay for, visible.
iAssets →You get: asset register verification + expansion pipelines.
LIVE
In-visit promotion verification
Timestamped, photo-backed proof captured inside the visit window — trade-spend accountability built in.
Timestamped, photo-backed proof captured inside the visit window — trade-spend accountability built in.
iField →You get: promo compliance rates and ROI inputs for trade spend.
LIVE
Shelf image recognition (AI)
Shelf photo in — SKU facings, SOS & OSA out in seconds. Recognition runs on your vision model key.
Shelf photo in — SKU facings, SOS & OSA out in seconds. Recognition runs on your vision model key.
iVision →You get: instant SKU, SOS & OSA reads, human bias removed.
LIVE
DMS / sell-out integration
Distributor sell-out pushed straight into the command center — CSV import or API key. Supply and execution, in the same command center.
Distributor sell-out pushed straight into the command center — CSV import or API key. Supply and execution, in the same command center.
iConnect →You get: stock-out root cause, field vs supply, side by side.
LIVE
From aisle to board
Captured, scored, commanded.
The same three engines global CPG platforms sell — rewritten for Iraqi routes, Arabic and Kurdish field teams, and shops that still run on cash and a chest freezer.
Captured on the shelf
Guided visits with GPS, timestamps and photos — every submission verified, from Erbil to Basra.
Powered by live intelligence
OSA, share-of-shelf, SEI and competitor gaps update the moment a field submission lands. No Friday Excel dump. No waiting on a regional office.
Assisted by AI — same pipeline
Shelf photos already feed a KPI engine. SKU recognition turns on with your vision-model key — same pipeline, no replatforming.
Live today
Ten modules. Zero blind spots.
Deployed and operating now — configured to your categories, SKUs and process.
Who we equip
Every Iraqi field team, one command.
Merchandisers, reps, samplers and promoters — guided visits and sampling activations, one board in Erbil.
Merchandising
Keep hypermarkets, family grocers and kiosks stocked to planogram. OSA, facings and POSM scored on every call.
Visit-based audits
Independent store audits: service, price tags, promo presence — evidence-grade, not opinion.
Sampling & promotion
Samplers run tasting activations, promoters sell on shelf — each reports sales data, photos and location straight from the app.
Shelf research
Deploy shelf-research cards across governorates. A village shop still reports the same night.
Field reps
Reps work the daily plan — guided visits with GPS and photo proof, synced to the board the same day.
How it works
From shelf to screen in three steps.
A closed loop: field capture, verification, and live command for your retail execution.
01
Capture
Field teams run guided visits — trilingual, with GPS and photo evidence on every submission.
02
Verify
Every submission carries GPS and timestamps, with photo capture on every visit. Field data you can trust — no fake visits.
03
Command
KPIs, alerts and store rankings update live. Worst stores surface first — with GPS positions of the whole team and their latest reports on the supervisor live-ops board.
Interactive — sample data
The command center, live.
A sample deployment. Switch modules, filter by city — this is the board we operate for clients, daily.
iCommand — sample deployment · anonymized data
Visits today
0
Completed
0
Compliance
0
Avg visit time
0
SEI — 8-week trend
Visit compliance by team
Team Alpha
96%
Team Beta
91%
Team Gamma
88%
Team Delta
94%
Team Epsilon
85%
iForecast · Priority stores — next 7 days
99
NJF-019 — Najaf Family Store
Najaf · No visit in 9 days · Low OSA (58%)
86
KRB-033 — Karbala Mart
Karbala · No visit in 6 days
72
MOS-044 — Mosul Souq Grocery
Mosul · Low OSA (64%) · OSA trending down
41
KRK-007 — Kirkuk Grand
Kirkuk · On track
33
BSR-012 — Basra Time Square
Basra · On track
Live field feed
Store #A-114 — promo verified · Erbil
Route 12 — 12/14 visits completed · Mosul
Freezer F-208 — temp above threshold · Basra
Shelf audit uploaded — 96 photos · Kirkuk
New competitor display detected · Sulaymaniyah
Store #K-77 — restock requested · Najaf
Sample data for illustration. Your deployment, your numbers — every field submission updates the board in real time. · This mirrors the live portal home — see it yourself: Open HQ
At scale
Numbers don't lie. Neither do visits.
Aggregated across active deployments — updated as the platform operates daily. Client identity and raw data stay confidential, always.
0
active clients
FMCG · CPG · pharma · beverage · agri · distribution
0
outlets under management
scored, segmented & visit-planned
0
field visits processed
≈14K every working day
0
daily active field users
reps, samplers, promoters, researchers & supervisors
Measured against world-class benchmarks
96.2%
avg OSA in core stores
vs 92–93% industry average
98%+
OSA held through promo windows
industry typically dips to 85–90%
94%
visit completion
completed ÷ planned visits, platform-wide
✓
GPS & timestamp-verified
photo-capable, offline-safe
SEI·
OSA·
SOS·
NSD·
Price compliance·
Promo compliance·
Footfall band·
Strike rate·
Call coverage·
Asset uptime·
Gap score·
SEI·
OSA·
SOS·
NSD·
Price compliance·
Promo compliance·
Footfall band·
Strike rate·
Call coverage·
Asset uptime·
Gap score·
How we deliver
World-standard tools, aimed at specific outcomes
We don't publish client names — we publish how we work: established, world-standard tools and benchmarks, each aimed at one outcome.
Objective, always
Industry-standard KPIs
OSA, SOS, NSD, price & promo compliance — measured on every visit, against your own targets.
Focus where it hurts
SEI store ranking
Every visit compresses into one comparable score that ranks your whole store universe — worst stores first.
No fake visits
Evidence-grade field proof
GPS coordinates, timestamps and photos on every submission — the standard chain of evidence for field audits.
Coverage everywhere
Guided field workflows
Full guided workflows — trilingual, GPS-verified and photo-backed on every visit.
No lock-in
Open data handoff
Exports and APIs — Excel and CSV — so your team works in the tools it already uses.
Confidential by default
Your data, your control
We operate the platform; you own the data. Access, sharing and export permissions stay under your control.
Confidential by default.
We never name a client or expose market data without written consent. Deployments run under NDA, published figures are anonymized aggregates only, and your data stays yours — exportable and deletable on request.
NDA on request
Anonymized figures only
Export & delete anytime
Phase 1
Phase 1 — Iraq first.
Every deployment runs in Iraq today: eight cities, daily field coverage, trilingual field teams. We build depth before scale — and we expand where our clients expand.
Erbil
Mosul
Karbala
Najaf
Basra
Sulaymaniyah
Kirkuk
Baghdad
Trilingual by design
العربية · کوردی · English — field teams work in the language they think in.
Built for Iraqi infrastructure
Built for the field: GPS check-in, photo proof and automatic verification on every visit.
Operated for you
We run hosting, updates, new modules and support per active user. You never manage software.
Open data handoff
Excel, CSV, APIs. Your team keeps its tools. No lock-in.
On the runway
Already architected.
Slots into the platform you already run — no re-platforming, no rip-and-replace.
LIVE
iVision AI
Shelf photo → SKU-level facings, SOS & OSA in seconds — live with your vision model key.
LIVE
iConnect
DMS & sell-out — CSV import and API push are live; full DMS connectors next.
LIVE
iForecast
Heuristic visit prioritization is live; AI demand sensing next.
LIVE
iPlan
Automated planogram and assortment suggestions per store segment.
Deployment
Live in weeks, not quarters.
We operate it for you, per active user — you never manage software.
01
Configure
Your categories, SKUs, KPIs and store universe loaded into the platform.
02
Pilot
Two cities, real field teams, calibrated scoring and footfall models.
03
Scale
Full roll-out with trilingual training built into the app.
04
Operate
Per-user plan: hosting, updates, new modules, support.
Plans
Software you never manage, priced per user.
Per active user per month. No setup fees. Operated for you — hosting, updates and support included.
Execution
$
18
/user·mo
iField mobile audits
Store universe & database
Core exports
Email support
Most chosen
Command
$
32
/user·mo
Everything in Execution
iCommand dashboards
iAssets + iBench
Photo & GPS archive
Trilingual + WhatsApp support
Enterprise
Custom
iVision AI at launch
iRoute + iConnect integrations
SLA & dedicated manager
On-site training
See your market like this.
Send your categories and store list — we'll configure a live demo on your data within days.
or reach us directly: WhatsApp · hello@illusionlabs.iq